Analysis & strategy

Before even starting the creation of a website, it is essential to take a step back and properly study your objectives, audience, targets, competitors and market trends. It is also essential to consider new technologies, new practices imposed by digital transformation.

At Iredacweb, we think about the whole process by putting the user at the center of your project, what we call the "User Experience". We are thus working on the ability of your website to reassure, charm and engage the user.

In order to capture the attention of your visitors and for a good ranking on search engines, the quality of the content of your website is of paramount importance.

Imagine your potential customer searching for your products or services on Google. Creating quality content involves putting yourself in the shoes of the targeted user to define the best way to communicate and thus establish a keyword study.